fair and smart business models
finding a way where there is none
sketching, visualising, prototyping
positioning and branding
bending the rules
THE IDK PROCESS:
STRATEGY • POSITIONING • CONCEPT
Analyse the market, players, developments and define opportunities.
MODELING • VISUALISATION • PROTOTYPING • BRANDING
Turning strategy into business-models, products, services and brands.
SOURCING • PRODUCTION • BUSINESS DEVELOPMENT • TEAM
Turning products, services and brands into value-creating businesses.
Entrepreneur / Innovator / Designer
Founder of disruptive startups Qurrent (renewable energy) and Vaan Yachts (sustainable yacht building). Before that founder and MD for 10 years of DRD (advertising agency). Also co-founder and former vice-chairman of De Groene Zaak (Sustainable Business Association). Member of several think tanks, advisory boards and coaching panels (Rockstart, Ons Geld, Follow This, The Great Transition, Platform Digital Manufacturing, SMO Circular Economy booster etc.). Winner of the 2007 Postcode Lottery Green Challenge, with jury chairman Richard Branson. Please check my LinkedIn profile for full resume and have a look at some interviews & blogs.
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